“Implementing modern marketing on Pakistan textile industry”

Agha Ahad

Syed Zohaib Ali

Aim of our study is to investigate the importance of modern marketing activities in textile industries. If we enlighten modern marketing, it is all about experience of customers at every single point and to build the positive relationship with the customers by utilizing internet and online based digital technologies. Modern marketing adapt different innovative channels to reach customers demographically because demographic data have proven quite useful in the structuring of some marketing strategies.

Pakistan is the 8th largest exporter of textile products in Asia, surely which is surely a proud moment for a nation. It is 4th largest producer and 3rd largest consumer of cotton. It comprises of 46% of the total manufacturing sector and provides employment to 40% of the total labor force. 5% of the total textile companies are listed on the stock exchange of Pakistan. Pakistan’s economy relies heavily on its cotton and textile sectors. The textile industries make up almost half of the country’s manufacturing base, while cotton is Pakistan’s principal industrial crop, supplying critical income to rural households. Altogether, the cotton-textile sectors account for 11 percent of GDP and 60 percent of export receipts. The future of this vital component of the national economy is uncertain, however. These industries face the challenges of unstable world prices and increased competition resulting from global liberalization of the multilateral textile and clothing trade. At the same time, Pakistan’s macroeconomic situation is volatile.

Implementing modern marketing will surely help out the massive textile industry of Pakistan; these strategies can bring the positive hope of development. First the industries have to be customers centric. This include Model the company’s sales methodologies on how customers buy, align to the outcomes a buyer is focused on and focus on making the buyer’s purchasing journey one with impact, value and content. Textile industry must include videos in sales and marketing. The reason for that is that video is going viral, it is getting searched friendly and it is turning 360. According to research 72% of businesses said that videos has improved their conversion rate. To be in touch with consumers, these industries have to make online sites on internet and they must be visible to the sites 24/7 for any query or help of those consumers on the related industry. If the textile industry used to relying on in-person events, then social media is going to be a great fit. First, social media will allow this industry to position itself as a leader by sharing important information. Industry also be able to listen to prospects and current customers to learn more about their needs, and to build a strong relationship with shareholder, customers or vendors. If the textile industry connects themselves with the buyers via multiple AI sources they can surely hold a tight grip on their buyers. Dozens of techniques are there in market of modern era, which can eliminate the threats to Pakistan textile industry. Apart from that, this leaves a question in the mind of all Pakistanis. That is “Who will implement this as the old men of the industry love just to be traditional?”