Pak Embassy, Beijing launches tourism website for Chinese audience

BEIJING, : In an effort to promote Pakistani tourism to Chinese travelers and showcase its rich history, breathtaking mountains, and diverse culture, a dedicated website in the Chinese language was launched. This significant event took place at the Beijing headquarters of Phoenix TV, as part of the planned 2023 Tourism Exchanges between Pakistan and China. The unveiling ceremony, characterized by elegance, garnered widespread participation from Chinese government officials, ambassadors, members of the diplomatic corps, tourism and culture organizations, as well as the media. During the ceremony, Minister of State for Foreign Affairs Hina Rabbani Khar expressed gratitude to the Phoenix TV team for their invaluable support in organizing this event through a special video message. She emphasized the special bond of friendship between Pakistan and China, highlighting their historical connections along the Silk Road and now facilitated by the Karakoram Highway, fostering cultural exchanges and fostering closer ties between the people of both nations.