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Impact of real time promotions on consumer behavior
By: Hassan Abbasi and Muhammad Umair Muazzam
We all experience the sentence “Consumer is the real king” in the field of marketing. So, obviously then the behavior of the king will also matter for the marketers. Collectively the word…
A NEW ERA OF MARKETING: EXPERIENTIAL MARKETING
By: Ayesha Safdar and Bilal Ahmed
A new day comprises of a new invention or an idea which has made the upcoming unpredictable. As life has evolved over the years, so has marketing. Basically, marketing is a process of…
“Implementing modern marketing on Pakistan textile industry”
Agha Ahad
Syed Zohaib Ali
Aim of our study is to investigate the importance of modern marketing activities in textile industries. If we enlighten modern marketing, it is all about experience of customers at every single point and to…
Consumer Experiences During Covid-19
By Maryam Farooq & Fatima Khan
Covid-19 has completely changed the consumer lives around the world. It has created such an environment for the people which has affected their lives in both positive and negative ways. It will be…
The influence of Corporates on consumer demand
By: Syed Wajahat Ali and Najeeb Ullah Khan
In this article, we are interested to look upon some tactics & force selling of the corporates to the people. We see nowadays that many things that are around us most of them are useless and…
WHO handed over medical supplies and water boats to NDMA for devastated and displaced Karachiites
WHO Country Representative applauded Government of Pakistan for comprehensive COVID response efforts
In Pakistan, every year flood brings death and devastation in some parts of the country. This…
Which Country Will Triumph in the Post-Pandemic World?
By Ruchir Sharma - Imagine a country, a major Western economic power, where the coronavirus arrived late but the government, instead of denying and delaying, acted early. It was ready with tests and contact tracing to “flatten the…
WHO Pakistan Critical Role during COVID 19 and Unyielding Efforts to Expand Laboratory Testing…
WHO reckoned the nature of the global health crisis, adopted a proactive approach and liaised with every stakeholder to strengthen the response and building the capacity of laboratories which provide the timely and reliable information…
China-Kyrgyzstan-Uzbekistan road-rail connection launched amid violent border clashes
BISHKEK (TCA) — Border disputes and clashes between Kyrgyzstan and its neighbors Uzbekistan and Tajikistan threaten the future of strategically important transport connections in this landlocked region. We are republishing the following…
China endorses enhanced international cooperation to combat COVID-19
Since the outbreak of COVID-19, so far all countries in the world are making efforts to combat this menace. China has won the battle against COVID-19 and the whole world has acknowledged China’s unprecedented leadership in the fight…